Yarra Valley Lodge, Chirnside Park, Victoria, Australia
07 - 08 May, 2019

Tony Gruebner


General Manager – Analytics
Sportsbet.com.au


9:20 AM Sportsbet Case Study: Enabling Enterprise-Wide Focus On Personalized CX By Embedding Data Analytics Into The Fabric Of Daily Business Operations

Data driven decision making is the goal that all organizations are trying to drive but struggle to deliver on due to legacy systems, cultures and operating models. What if you were able to rid yourself of these challenges and optimize every single business interaction for the customer? Sportbet.com.au will provide you insight into what this looks like by sharing insights into its advanced analytics journey which will address:

  • Evolving your organizational structure to enable enterprise-wide datacentricity
  • Enabling collection of high quality data for unique customer insights
  • Hyper-personalizing customer propositions through data modelling of insights


Check out the incredible speaker line-up to see who will be joining Tony.

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