Mark Topham

Head of Data & Analytics
Kiwibank


3:25 PM Kiwibank Case Study: Developing Prescriptive Analytics Capabilities To Deliver On The Digital Customer’s Need For Personalization

Having recently set-up the enterprise data & analytics function, Kiwibank is now working on enabling prescriptive analytics to deliver potent use cases of data that predict customer pain-points and in-turn, improve CX. This session will see Mark address his experiences and initiatives to ensure the business:

  • Has an agile and responsive data analytics service in place to address data needs across business units
  • Bringing business units at varying maturities of data analytics adoption on par for a coordinated scaling of efforts
  • Increasing the value derived out of your data analytics practices through capabilities that enable prescriptive analytics


Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda