Yarra Valley Lodge, Chirnside Park, Victoria, Australia
07 - 08 May, 2019

Ian Jackman

Head of Data Enablement
Bendigo Adelaide Bank

1:20 PM Using Data to Enable Connected Customer Experiences

Evolving customer expectations are driving significant disruption to business models and processes, in particular across the points of interaction between an organization and its current or potential customers. By leveraging data and analytic capabilities, Bendigo and Adelaide Bank are building a deep understanding of customer behaviour and needs to drive improvement in the customer experience across the whole business. With that in mind, this session will see Ian discuss how Bendigo and Adelaide Bank are:
  • Building an integrated customer engagement architecture, driven by data and insight
  • Measuring customer and business outcomes
  • Embracing the next evolution – the data-sharing ecosystem